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	<title>Luke Loeffler &#187; graphic</title>
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		<title>Nest</title>
		<link>http://lukeloeffler.com/2009/nest/</link>
		<comments>http://lukeloeffler.com/2009/nest/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 22:27:24 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[abstract]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[illustrator]]></category>

		<guid isPermaLink="false">http://lukeloeffler.com/?p=310</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/nest-01.jpg"><img class="alignnone size-full wp-image-309" title="nest-01" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/nest-01.jpg" alt="nest-01" width="699" height="715" /></a></p>
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		<title>Singlespeed Software</title>
		<link>http://lukeloeffler.com/2009/sss-logo/</link>
		<comments>http://lukeloeffler.com/2009/sss-logo/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 21:41:09 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://lukeloeffler.com/blog/?p=31</guid>
		<description><![CDATA[I created this logo for a friend&#8217;s new software company, which was named after single-speed bicycles, elegant machines with only one cog in the rear. The main idea came almost immediately: rotate the letter S three times to create a cog. Ultimately, the typeface Mercury was used due to its sharp serifs which looked more [...]]]></description>
			<content:encoded><![CDATA[<p>I created this logo for a friend&#8217;s new software company, which was named after single-speed bicycles, elegant machines with only one cog in the rear. The main idea came almost immediately: rotate the letter <em>S</em> three times to create a cog. Ultimately, the typeface <em>Mercury</em> was used due to its sharp serifs which looked more tooth-like.</p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/06/sss-02.png"><img class="alignnone size-full wp-image-167" title="sss-02" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/06/sss-02.png" alt="sss-02" width="333" height="68" /></a></p>
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		<title>Red Clay Coffee Co.</title>
		<link>http://lukeloeffler.com/2008/red-clay-coffee-co/</link>
		<comments>http://lukeloeffler.com/2008/red-clay-coffee-co/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 00:06:45 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://lukeloeffler.com/?p=103</guid>
		<description><![CDATA[The following logo was designed for a new coffee shop in Oklahoma. The color scheme is based on the color of Oklahoma&#8217;s red clay, while the two parallel lines represent strata of the earth. The curve could be seen to mimic the shape of a saucer and the baroque direction was selected for its positive [...]]]></description>
			<content:encoded><![CDATA[<p>The following logo was designed for a new coffee shop in Oklahoma. The color scheme is based on the color of Oklahoma&#8217;s red clay, while the two parallel lines represent strata of the earth. The curve could be seen to mimic the shape of a saucer and the baroque direction was selected for its positive appearance. The typeface, <em>Giddyup</em> references Oklahoma&#8217;s cowboy history.</p>
<p><img class="size-full wp-image-102" title="Red Clay Coffee Co. Logo" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/red_coffee-03.png" alt="Red Clay Coffee Co. Logo" width="293" height="89" /></p>
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		<title>Radiation</title>
		<link>http://lukeloeffler.com/2008/radiation/</link>
		<comments>http://lukeloeffler.com/2008/radiation/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 19:52:09 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[gallery]]></category>
		<category><![CDATA[abstract]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[illustrator]]></category>

		<guid isPermaLink="false">http://lukeloeffler.com/?p=259</guid>
		<description><![CDATA[A series of drawings exploring organic radial forms.]]></description>
			<content:encoded><![CDATA[<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/torus-combo-01.jpg"><img class="alignnone size-full wp-image-260" title="torus-combo-01" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/torus-combo-01.jpg" alt="torus-combo-01" width="492" height="432" /></a></p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/torus-combo-02.jpg"><img class="alignnone size-full wp-image-261" title="torus-combo-02" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/torus-combo-02.jpg" alt="torus-combo-02" width="504" height="484" /></a></p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/torus-combo-03.jpg"><img class="alignnone size-full wp-image-262" title="torus-combo-03" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/torus-combo-03.jpg" alt="torus-combo-03" width="511" height="485" /></a></p>
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		<title>Abstract Architecture</title>
		<link>http://lukeloeffler.com/2008/abstract-architecture/</link>
		<comments>http://lukeloeffler.com/2008/abstract-architecture/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 19:01:25 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[gallery]]></category>
		<category><![CDATA[generative]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[processing]]></category>

		<guid isPermaLink="false">http://lukeloeffler.com/?p=241</guid>
		<description><![CDATA[A series of generative images using semi-transparent, stacked blocks.]]></description>
			<content:encoded><![CDATA[<p>A series of generative pieces using semi-transparent, stacked blocks.</p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/4.png"><img class="alignnone size-large wp-image-242" title="4" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/4-800x488.png" alt="4" width="800" height="488" /></a></p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b1.png"><img class="alignnone size-large wp-image-243" title="b1" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b1-800x488.png" alt="b1" width="800" height="488" /></a><br />
<a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b2.png"></a></p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b2.png"><img class="alignnone size-large wp-image-244" title="b2" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b2-800x488.png" alt="b2" width="800" height="488" /></a><br />
<a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b4.png"></a></p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b4.png"><img class="alignnone size-large wp-image-246" title="b4" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b4-800x488.png" alt="b4" width="800" height="488" /></a><br />
<a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b5.png"></a></p>
<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b5.png"><img class="alignnone size-large wp-image-247" title="b5" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/b5-800x488.png" alt="b5" width="800" height="488" /></a></p>
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		<item>
		<title>Woven</title>
		<link>http://lukeloeffler.com/2007/woven/</link>
		<comments>http://lukeloeffler.com/2007/woven/#comments</comments>
		<pubDate>Mon, 02 Jul 2007 23:59:52 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[gallery]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[arch]]></category>
		<category><![CDATA[graphic]]></category>

		<guid isPermaLink="false">http://lukeloeffler.com/?p=115</guid>
		<description><![CDATA[A conceptual structure that appears to have grown into its place among the trees surrounding it.]]></description>
			<content:encoded><![CDATA[<p><a href="http://lukeloeffler.com/wordpress/wp-content/uploads/2007/07/5.png"><img class="alignnone size-large wp-image-195" title="woven" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2007/07/5-800x625.png" alt="woven" width="800" height="625" /></a></p>
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		<title>DVD</title>
		<link>http://lukeloeffler.com/2006/loeffler-dvd/</link>
		<comments>http://lukeloeffler.com/2006/loeffler-dvd/#comments</comments>
		<pubDate>Wed, 20 Dec 2006 17:07:54 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[graphic]]></category>

		<guid isPermaLink="false">http://lukeloeffler.com/?p=122</guid>
		<description><![CDATA[
It was said that my grandfather spent more money on film than virtually anything else but perhaps his children&#8217;s education. Recording the memories of his family for generations to come was a great priority, as evidenced by the use of costly 16mm film, elaborate lighting setups, and obsessive care and organization of the film archives. [...]]]></description>
			<content:encoded><![CDATA[<div style="padding: 1em 1em 0 0; float: left"><object id="movie" classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="320" height="256" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="src" value="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/dvd.mov" /><param name="autoplay" value="false" /><param name="type" value="video/quicktime" /><embed id="movie" type="video/quicktime" width="320" height="256" src="http://lukeloeffler.com/wordpress/wp-content/uploads/2009/07/dvd.mov" autoplay="false"></embed></object></div>
<p>It was said that my grandfather spent more money on film than virtually anything else but perhaps his children&#8217;s education. Recording the memories of his family for generations to come was a great priority, as evidenced by the use of costly 16mm film, elaborate lighting setups, and obsessive care and organization of the film archives.  The rapidly deteriorating film needed to be digitized in a way that stayed as true as possible to the media.</p>
<p>Maintaining the look and feel of the physical objects and the experience of watching home movies on a clumsy, noisy projector were design objectives for the digitized film archives. The opening sequence begins with the sound of the projector spooling up, and film leader was blended with shots of the six family members. A handwritten typeface was selected to match the handwritten labels on the cases. The music of Benny Goodman, my grandfather&#8217;s favorite musician, plays in the background. Lastly, individual frames of film were used as organizational elements in the menu.</p>
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