I created this logo for a friend’s new software company, which was named after single-speed bicycles, elegant machines with only one cog in the rear. The main idea came almost immediately: rotate the letter S three times to create a cog. Ultimately, the typeface Mercury was used due to its sharp serifs which looked more tooth-like.
The following logo was designed for a new coffee shop in Oklahoma. The color scheme is based on the color of Oklahoma’s red clay, while the two parallel lines represent strata of the earth. The curve could be seen to mimic the shape of a saucer and the baroque direction was selected for its positive appearance. The typeface, Giddyup references Oklahoma’s cowboy history.